Not “them” – “us”

There’s a new ad campaign in the States, and it’s one that shows the value of turning advertising’s bright lights on a social issue. This one focuses on hiring people with disabilities. It points out what’s really at stake here – stereotypes that limit options for those with different abilities – and does so with humour.

Marie is the subject of the campaign below. As she wheels through the halls and past co-workers, she insists her office focuses on people’s strengths and overlooks their challenges, including her own (revealed in the last frames).

On the Web site you can read success stories, send e-cards, dismiss some of the myths, and find tips for hiring workers with disabilities.

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